It's probably my fault but I receive what seems like 20 emails a days from an endless stream of Groupon emulators, flash sites and discount etailers that have taken my inbox by storm. These sites are saturating the online marketplace with tantalizing deals designed to make even the most staunch consumers (like my wife) … well, consume.

 

It's inevitable after seeing other businesses participate on Living Social or Google Deals to think about giving it a shot, but before joining the social ad phenomenon, I'd like to offer some insight and analysis behind this new movement.

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